Consumerization is the term used to describe the influence of consumer technology on businesses. It reflects how companies are affected by and can take advantage of new technologies and models that come from the consumer sector, rather than the enterprise IT sector. This is not a strategy that has to be adopted; it is a change that must be dealt with and embraced. It cannot be stopped.
With the advent of the Internet of Things (IoT), BYOD (Bring Your Own Device) and other new technologies, Consumerization is taking hold like never before. It is driving end-users to do whatever they want, while IT departments are largely powerless to control them. Consumerization is the growing tendency for new information technologies to appear first in the consumer market, then move on to businesses and governments. This shift marks a significant change in the way the IT industry operates, as businesses and governments move from being the primary drivers of innovation to consumer markets dominating the landscape.
What is consumerization?
Consumerization is when new technologies and models that originate in the consumer sector begin to affect and change the way businesses operate. It is a growing trend that reflects the impact of consumer technology on companies.
What are some examples of consumerization?
Some examples of consumerization include the Internet of Things, BYOD (Bring Your Own Device), and other technologies that are broadly used by consumers and then make their way into business environments.
How can businesses embrace consumerization?
Businesses can embrace consumerization by adopting new technologies and models that come from the consumer sector. They can also work to better understand the needs and wants of their customers and employees, and how these are impacted by new technologies.
Consumerization is changing the way businesses operate and is a trend that cannot be stopped. Rather than fearing this change, businesses should embrace it and work to understand how consumer technology can be used to benefit their operations and customers.