Domain names are what we use to visit websites and form URLs. It comprises at least two character strings separated by a dot. Dot Brand is a new type of domain name that allows companies to create their own TLD and use their brand name as the domain name. This approach is changing the world of domain names.
There are currently over 1,000 new TLDs, including popular extensions such as .com, .net, .de, and .uk, with the help of ICANN (Internet Corporation for Assigned Names and Numbers). More and more new strings are being registered, including .club, .xyz, .ski, .london, and many others, offering a wide range of domain extensions.
The shift towards the use of new TLDs is largely driven by brands. Over 550 companies have already registered their brand name as a TLD for their sole usage. With dot brand, they can now create their own domains such as environment.google, drive.bmw, or q.sky.
Technically, dot brand websites, intranets, and mx records share the same foundation as “.com” or “.de” websites. The “DNS” remains unaltered, converting the name into an IP address that computers can understand. The machines treat BMW and .com equally because they are both on the same database.
FAQs
What is a dot brand?
Dot brand is a new type of domain name that allows companies to create their own TLD and use their brand name as the domain name.
How many new TLDs are there?
There are currently over 1,000 new TLDs, including popular extensions such as .com, .net, .de, and .uk, with the help of ICANN.
Why are brands shifting towards the use of new TLDs?
The shift towards the use of new TLDs is largely driven by brands. Over 550 companies have already registered their brand name as a TLD for their sole usage. With dot brand, they can now create their domains such as environment.google, drive.bmw, or q.sky.
Conclusion
Dot Brand is transforming the world of domain names, allowing companies to create their own TLDs and use their brand name as the domain name. With over 1,000 new TLDs available, including popular extensions such as .com, .net, .de, and .uk, this shift towards the use of new TLDs is primarily driven by brands.
