Have you ever heard of ghostwriting? Well, ghost blogging is the same concept, but specifically for blog content. Essentially, someone else takes your ideas and thoughts and puts them into written form, in your voice and style. This is a great option for those who are too busy, or perhaps not confident in their writing abilities.
Some may question if ghost blogging is ethical, as the idea of a blog is to build a relationship with your audience. However, companies now use blogs to showcase their products and ideas, and ghost bloggers can still accurately review and edit products at the owner’s request. As long as the content written by the ghost blogger is not completely distinct from the owner’s voice, it is not considered misleading or harmful.
If you are considering hiring a ghost blogger, make sure to take the time to train and communicate with them so that they can accurately write for you in your chosen style. With a little work, ghost blogging can be a great option for busy blog owners.
What is ghost blogging?
Ghost blogging is when someone else writes blog content in your voice and style, using your ideas and thoughts as inspiration.
Is ghost blogging ethical?
While some may question if ghost blogging is ethical, as long as the content accurately reflects the owner’s voice and style, and does not mislead the audience, it is considered harmless.
What should I do if I want to hire a ghost blogger?
Make sure to take the time to communicate with and train your ghost blogger so that they can write content that accurately reflects your voice and style.
Ghost blogging can be a great option for busy blog owners who need help creating quality content. As long as the content accurately reflects their voice and style, and it is not misleading to the audience, there is nothing unethical about using a ghost blogger. So, consider hiring one if you need the assistance!