Organic search refers to the natural search engine results that appear on a search engine results page (SERP) as opposed to sponsored ads. These results are solely determined by the search engine’s algorithms.
Generally, businesses that purchase advertisements are more likely to appear at the top of the list, but in the absence of paid adverts, websites are ranked based on their popularity and the relevance and quality of their content. This is where SEO specialists come in. Their job is to optimize a website’s content to improve its ranking on SERPs.
But it’s important to note that search engines are constantly updating their algorithms to detect and penalize deceptive SEO practices. Therefore, it’s important to focus on creating high-quality, engaging content that is relevant to your target audience.
Why is organic search important?
Organic search is important because it is a major source of website traffic. Ranking high on SERPs can greatly increase the visibility and credibility of a website, increasing the chances of visitors from search engines. Organic search is also cost-effective and can lead to long-lasting results.
What is the difference between organic and paid search?
Organic search results are determined by the search engine’s algorithms and are free, whereas paid search results are sponsored ads that businesses purchase to appear at the top of the list. Paid search results are not affected by a website’s popularity or relevance.
Organic search is a crucial aspect of any SEO strategy. By creating valuable, relevant content that meets the needs of your target audience, you can improve your website’s ranking on SERPs and attract more organic traffic to your site.