Rich Email refers to a prepared email message that uses HTML codes the same way as Web pages do. Initially, only plain text was allowed in Internet email standards, but HTML support was added to provide more creative and visually appealing options such as different fonts, sizes, font styles, and image embedding. Today, it allows complex advertisements to be displayed in email communications, and HTML email software uses web browser features to render the screen.
Why is Rich email important?
Rich email is essential because it provides visual and creative email designs that attract the intended audience. It is more engaging and increases the click-through rates, conversions, and brand image.
How can we ensure the security of the Rich email?
Rich email is a modernized form of email designs that attract the audience’s attention with its visually appealing features. However, it does come with a security issue, which can be avoided by taking extra precautions and following best practices.