Sans-serif fonts are a type of typography that exclude the serif, the small decorative stroke at the end of letters in traditional typefaces. This results in a cleaner, simpler and more modern design that is often used to convey a sleek and contemporary image.
Sans-serif fonts have consistent stroke width and less variation compared to serif fonts. This makes them easier to read on screens and at smaller sizes, making them popular in digital media, including websites and mobile apps.
Designers often utilize sans-serif fonts because of their ability to make a bold statement without being too formal, conventional or decorative. Sans-serif fonts are commonly seen in logos, headlines, body text and other printed materials.
Frequently Asked Questions
What is the difference between serif and sans-serif fonts?
The main difference between serif and sans-serif fonts is the presence or absence of the small decorative strokes at the end of letters (known as serifs). Serif fonts convey a more traditional and formal feel, while sans-serif fonts convey a more modern and minimalistic image.
What are some popular sans-serif fonts?
Some popular sans-serif fonts include Helvetica, Arial, Futura, Gotham, and Proxima Nova.
Where are sans-serif fonts typically used?
Sans-serif fonts are often used in modern and digital designs, including websites, mobile apps, and branding materials like logos and business cards.
In summary, sans-serif fonts have a neat and modern look due to the absence of serifs. They are widely used in modern design and digital media because of their easy readability at smaller sizes. It is important for designers to choose the right font to match the intended impression and message of their project.