A short code is a special text message number/code given to a business that allows users to send a text message to that code and get a pre-written response, like a URL. These codes typically range from 3 to 8 digits in length and can spell out brand names or be random digits. For example, the short code 447879 spells “HISTRY” for the History Channel on the Arts & Entertainment Network.
Short codes provide businesses with a direct and convenient way of communicating with their customers via text messaging. By texting a short code, customers can access exclusive deals, promotions, and information without having to wade through emails or social media posts.
However, it’s important to note that customers may have to pay more for premium messaging, which can be used by TV shows, for instance, to let fans get sneak peeks, vote for their favorite stars, or respond to a question for a potential prize.
FAQ
What is a short code in SMS marketing?
A short code is a special text message number/code given to a business that allows users to send a text message to that code and get a pre-written response, like a URL.
How long are short codes?
Short codes typically range from 3 to 8 digits in length.
Do customers have to pay more for premium messaging?
Yes, customers may have to pay more for premium messaging, which can be used for special promotions or contests.
Conclusion
Short codes are a great tool for businesses to communicate with their customers via text messaging. By using short codes, businesses can provide their customers with exclusive deals, promotions, and information in an easy and convenient way.
