What issmart apostrophes

Have you ever noticed angled single and double apostrophes being used instead of the straight ones commonly found on a typewriter? This typographic trend is known by different names such as “smart apostrophes” or “typographer’s quotations”. While these angled apostrophes are thought to be more fashionable for typeset books, the traditional straight type is still used in programming source code.

Why Use Smart Apostrophes?

Using smart apostrophes can add an elegant touch to typeset books and other printed materials, making them look more polished and professional. They can also enhance the overall design aesthetic and create a more visually appealing piece.

What Are the Different Types of Smart Apostrophes?

There are two main types of smart apostrophes – the single apostrophe and the double apostrophe. The single apostrophe is used to indicate contractions, while the double apostrophe is used to indicate possessives. These angled apostrophes are also sometimes used in quotation marks, when quoting a statement within a statement.

How Can I Implement Smart Apostrophes?

Implementing smart apostrophes requires using software or programming languages that support their use, such as Adobe InDesign, Microsoft Word, or HTML/CSS. In some cases, it may require manually typing out the angled apostrophes using keyboard shortcuts.

Final Thoughts

While the use of smart apostrophes may seem like a small detail, they can make a big difference in the overall look and feel of your printed materials. Whether you’re a designer or a writer, it’s worth considering implementing this typographic trend to give your work an added touch of elegance and sophistication.


What is the difference between a smart apostrophe and a straight one?

A smart apostrophe is an angled apostrophe, while a straight apostrophe is vertical.

Can I use smart apostrophes in programming code?

It is not recommended to use smart apostrophes in programming source code as it can cause syntax errors.

What other typographic trends should I know about?

Some other typographic trends to consider include the use of ligatures, elegant typography, and bold serif fonts.

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