Special domain names, also known as Generic New Top-Level Domain (gTLD), refer to top-level domain names on the internet that are sponsored by various organizations, such as communities, trade associations, or reputable businesses. Unlike traditional domain extensions like.com or.org, gTLDs offer a unique and creative way to brand your website or business.
With gTLDs, it’s possible to register domain names that are made up of common words, company names, brand names, cities, or towns. For instance, you can register.toshiba,.quebec, and.vacations domain names for your website or business. To be eligible for a gTLD, potential candidates must demonstrate an ability to operate as a domain registrar. The application process can take up to a year, and the fees are valued at $185,000.
The New gTLD programme initiated by ICANN in 2011 will result in over a thousand new gTLDs, including popular options such as.salon,.furniture,.fishing, and.ford. By opting for a special domain name that aligns with your business’s nature, user experience, business goals, and other marketing strategies, you’re opening up new channels of audience engagement and improving your website’s overall visibility.
FAQs
What are special domain names, and how do they differ from traditional ones?
Special domain names, or Generic New Top-Level Domain (gTLD), refer to top-level domain names that are sponsored by organizations like communities, trade associations, or reputable businesses. Unlike traditional extensions like .com or .org, gTLDs offer a unique and creative way to brand your website or business.
Is it possible to register domain names that are made up of common words or city/town names?
Yes! With gTLDs, you can easily register domain names comprising common words, company names, brand names, cities, or towns. For instance,.quebec or.toshiba are popular examples of gTLDs that align with businesses.
What is the application process for gTLD eligibility?
To be eligible for a gTLD, potential candidates must demonstrate an ability to operate as a domain registrar. The application process can take up to a year, and the fees are valued at $185,000.
Final Thoughts
If you’re looking for an effective way to brand your website while improving audience engagement and visibility, then a gTLD may be the perfect solution. By registering domain names that align with your business’s nature, user experience, business goals, and other marketing strategies, you can set your website apart from the crowd and drive more traffic to your site in a fun and creative way.
