What isvalue added reseller

A Value Added Reseller (VAR) is a company that buys components from various suppliers to improve systems and resell them. They often package these components with their own original programs. VAR and ISV are terms that can be used interchangeably.

What is a Value-Added Reseller (VAR)?

A Value-Added Reseller (VAR) is a company that takes existing technology solutions and adds additional features or services to improve their value and effectiveness. VARs typically purchase hardware, software, and peripheral devices from different suppliers and then assemble them into a specific solution, which they then resell to their customers. VARs also often develop their own custom software to enhance the performance and functionality of the systems they sell.

What Services Do VARs Offer?

VARs offer a wide range of services to their customers, including:

  • Installation and configuration of hardware and software
  • Custom software development
  • Technical support and training
  • Integration of new technologies into existing systems
  • Consulting and advisory services to help optimize IT infrastructure

These services are designed to improve the quality and efficiency of IT systems for businesses and organizations across various industries.

How Do VARs Benefit Customers?

VARs offer several benefits to customers, including:

  • Reduced Cost: VARs often provide discounted hardware and software solutions due to their partnerships with various suppliers.
  • Faster Time to Market: VARs can quickly assemble technology solutions and deploy them faster than if the customer had to do it on their own.
  • Customized Solutions: VARs offer customized technology solutions that are tailored to the specific needs of their customers.
  • Technical Expertise: VARs provide customers with access to highly skilled technical staff who can assist with installation, configuration, and ongoing support.

All things considered, VARs offer a cost-effective and efficient way for businesses to implement and maintain the latest technology solutions. With their expertise and knowledge, VARs can help businesses stay ahead of the curve and gain a competitive advantage.


In So, a Value-Added Reseller (VAR) is a company that provides additional value to hardware and software solutions. VARs assemble technology systems from different suppliers, develop customized software, and provide a range of services to optimize IT infrastructure. By partnering with a VAR, businesses can access cost-effective solutions, faster time-to-market, customized technology, and technical expertise while gaining a competitive edge in their industry.

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