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Social media isn’t just about connecting with your high school friends. It has passed far beyond that incipient stage. It’s a gold mine for advertisers, if only they can get their branding and social media marketing strategies right. However, with Instagram and Facebook constantly changing their algorithms, it can be hard to figure out what’s best for your brand.
Many digital marketers try every trick in the book. From posting great content consistently and at the best times of the day from an engagement perspective. Despite doing so, it’s not uncommon to find them struggling to figure out how to beat their competitors. So what exactly are your competitors doing differently? If you analyze the most successful social media branding campaigns, you will find that they all have one thing in common. Everyone is investing their time and money in coming up with smart strategies to attract more eyes. They are consistent, regular, and actively engage with their followers on all of their posts.
Most effective social media branding strategies
Choose the right social media platform
There are many social media platforms that can help you connect with your target audience. However, the challenge is finding the right platform to help you achieve that goal. When it comes to social media marketing, “more” doesn’t necessarily mean better. Be selective in choosing the right platforms to build your brand on.
Discuss the strengths and weaknesses of each platform early on to help you get started. Consider the demographics of active users and how easy it will be to get your content into their feeds. Decide which platform can help you the most in building an active community of loyal customers. Make it your starting point, and then continually evolve your brand by gradually adding more social media platforms.
Here are five of the most popular social media platforms to get you started.
- There’s no denying that Facebook remains one of the largest social media platforms with 2.23 billion monthly active users in 2018. While Facebook’s advertising industry is continually growing, its ads remain affordable for brands of all sizes, making it an attractive entry point to build your brand. .
- Twitter is a great platform for sharing tasty content and sparking lively conversations. Customers can easily connect with your brand by tweeting about their experiences. Because of this, Twitter is a convenient place to provide always-on customer service, responding to customer tweets and messages as quickly as possible.
- Another popular platform and one of the most promising, especially for brands and business owners. Because Instagram is a visual platform, it’s a creative way to build your brand personality, promote your products and services, attract interested leads, and connect with loyal customers.
- Pinterest is an amazing visual library where you can find ideas and inspiration for just about anything: crafts, fashion, quotes, recipes, design, home decor, and more. Pinterest can be very efficient in increasing brand awareness if you create stunning images to drive audience engagement.
- LinkedIn is all about creating vital networking connections, especially for B2B brands. On this platform, it’s not just about who you know, but who your contacts know. LinkedIn content typically focuses on career advice, professional anecdotes, company culture, and more.
Create authentic, high-quality content.
To be successful in today’s marketing world, you need to continually produce high-quality, engaging content that stands out. In other words, create something authentic that will resonate strongly with your audience.
Start by focusing on topics that are closely related to your niche. Use compelling images to attract your target audience. Follow a current guideline for social media image sizes so your content looks good on your favorite social media sites.
You can also turn to pre-made social media templates. For example, Lucidpress offers a number of templates to promote your brand on Facebook or Instagram. In our gallery you can find more than 70 social media templates for different platforms.
Make an effort to post regularly
An irregular and inconsistent posting schedule will ruin your social media branding efforts. If you are not active on social media, your followers will forget about you. (On the contrary, their absence and lack of posts might even lead them to think you’ve forgotten them too.)
If you can’t post regularly, try using the scheduling tools. Schedule your posts at peak times, which is when your followers are most active. This will give your content the best chance of gaining visibility and momentum.
Give personality to your brand
Your brand personality is an indispensable part of a strong social media strategy. So, develop your brand voice. Visualize how your brand should sound. After determining who your target audience is, it’s easier to develop a brand personality that resonates with them.
However, if you have multiple audiences, you’ll need to develop a more flexible brand voice that can target them. You can also consider using different social media channels to target different audiences.
Collaborate with influencers
To improve your brand on social media, you need to invest in influencer marketing. In its simplest form, influencer marketing means that a business or brand works with a social media influencer to promote a brand, product, or service.
Instagram is the most popular platform for social media influencers today. In fact, a staggering 78% of influencers name Instagram as the best platform for collaborating with multiple brands.
There is no doubt that working with an engaged influencer will boost your brand’s online reputation. It also gives you the opportunity to reach more potential customers, attract new customers, and increase your overall conversion rate.
Interact with your audience
To build brand awareness, you need to interact with your audience on a regular basis. Start engaging with your followers. Be a great storyteller and don’t just use factual content. Instead, use strong emotional elements in your stories to show people what your brand is about and what it really stands for.
Be nice by injecting a little fun into every interaction you have with your followers. Use emojis, text, themed hashtags, and language that is popular with your followers. You can also set up polls and surveys to collect information about your audience’s likes, dislikes, and preferences. Not only is this fun, but it also gives you valuable information about your customers.
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