Best CRM Software in India 2024: for customer management

Discover the leading CRM solutions for effective customer relationship management in the Indian market.

There are the best CRM Software in India that you can consider now. In the fast-paced business world of today, best CRM software (customer relationship management) has become an essential tool for companies that want to grow and thrive. Effective CRM software not only makes it easier for businesses to communicate with customers, but it also helps them understand their needs, increase sales, and build relationships that will last. India’s market is active and growing, and it has a wide range of CRM solutions to meet the needs of businesses in many different industries.

Choosing the right CRM software can be difficult because there are so many options on the Indian market. So, we’re on a mission to find the best CRM software in India that can simplify your business processes, improve customer satisfaction, and make you more efficient overall. In this article, we’ll look at the best CRM software solutions in India, which have been carefully chosen based on their features, usability, customer reviews, and overall performance. Whether you’re a small business just starting out or a large company with a long history, this thorough guide will help you choose the CRM software that fits your organization’s needs and budget.

What is CRM Software?

Customer Relationship Management is what CRM stands for. CRM software is a group of tools and programs that help businesses keep track of their interactions with customers and potential customers and make them easier to manage. The main goal of CRM software is to improve customer satisfaction, make it easier to keep customers, and, in the end, boost sales.

Best CRM Software in India Comparison Table

The best CRM (Customer Relationship Management) software options in India are shown in the table below. It gives a brief summary of the most important features, pricing, and user ratings to help businesses choose the best CRM solution for their needs in the Indian market.

FeatureSalesforce CRMFreshsales CRMHubSpot Sales HubZoho CRMSAP Sales Cloud
Lead ManagementYesYesYesYesYes
Contact ManagementYesYesYesYesYes
Opportunity ManagementYesYesYesYesYes
Email IntegrationYesYesYesYesYes
Marketing AutomationYesNoYesYesYes
Reporting and AnalyticsYesYesYesYesYes
Mobile AppYesYesYesYesYes
Integration OptionsExtensiveLimitedExtensiveExtensiveExtensive

Salesforce CRM

Best CRM Software in India


  • Robust email marketing capabilities.
  • Advanced automation and customization options.
  • Integration with various Salesforce products.
  • Extensive reporting and analytics.

In India, Salesforce CRM is by far the most used CRM software. As an integrated CRM platform, Salesforce gives all of your departments a single, shared point of view. Salesforce can help you empower and grow your sales teams by giving them integrated lead management, forecasting tools, and the ability to quote prices.

Salesforce’s Sales Cloud is a complete cloud platform that lets you use the Customer Management Solution. It works for your business at every stage of its growth. Overall, this is one of the best CRM Software in India you can consider now.


  • Comprehensive CRM features.
  • Integrates well with various email marketing tools.
  • Robust reporting and analytics.


  • High cost, especially for small businesses.
  • Steeper learning curve.
  • May require additional customization for specific email marketing needs.

Freshsales CRM

Best CRM Software in India


  • User-friendly interface and easy setup.
  • Email tracking and automation.
  • Lead scoring and engagement analytics.
  • Integration with various communication channels.

Small businesses in India can use Freshsales, which is automation software that runs in the cloud. It was made to help businesses manage leads, connections with clients, interactions with customers, and more from a single platform. Companies can use the platform to build and track sales activity, as well as add custom fields to collect and store information about clients. They can also keep data in sync all the way through the customer journey, from prospecting to making contact to closing the sale. Still, this is one of the best CRM Software in India you can consider now.


  • Affordable pricing for startups and small businesses.
  • User-friendly interface.
  • Good email tracking and automation features.


  • May lack advanced CRM features compared to some competitors.
  • Limited scalability for larger enterprises.
  • Integrations may be less extensive compared to other options.

HubSpot Sales Hub

Best CRM Software in India


  • Powerful email marketing and automation tools.
  • CRM and sales pipeline management.
  • Detailed contact insights and lead tracking.
  • Integration with HubSpot’s marketing and service tools.

HubSpot Sales Hub can help small businesses improve their interactions with customers, close deals faster, and make the sales process run more smoothly. The software has a number of features that you can use to automate your everyday sales process. For example, you can use the software to contact customers via email, track performance, and do a lot more.

HubSpot Sales Hub has more than 1,090 ways to connect to technology. These are easy to set up and don’t require a lot of IT help. You can also buy hundreds of tools and apps that have already been made on the HubSpot marketplace. Overall, this is one of the best CRM Software in India you can consider now.


  • All-in-one CRM and email marketing platform.
  • Free CRM option available.
  • User-friendly with a wide range of integrations.


  • Pricing can become expensive as you scale.
  • Some advanced features may require additional costs.
  • Limited customization for email templates compared to specialized email marketing tools.

Zoho CRM

Best CRM Software in India


  • Email automation and tracking features.
  • Comprehensive sales and marketing tools.
  • AI-driven insights and predictions.
  • Integration with various third-party applications.

Zoho CRM is a cloud-based CRM tool that has won awards and was made to help businesses keep customers and get new ones so they can grow. It is one of the best tools for managing customer relationships, and it helps users close more deals quickly and effectively. Zoho CRM can help you with marketing, sales, customer service, and many other things. Zoho CRM can be changed to fit the needs of your company and the needs of Indian. Thus, this is one of the best CRM Software in India you can consider now.


  • Affordable pricing tiers.
  • Extensive integration options.
  • Good automation and analytics features.


  • May not offer as advanced email marketing capabilities as dedicated email tools.
  • Some users find the interface less intuitive than competitors.
  • Customer support may be inconsistent.

SAP Sales Cloud

Best CRM Software in India


  • Enterprise-level CRM with advanced features.
  • Sales automation and forecasting.
  • Integration with SAP’s suite of business solutions.
  • Customizable to meet specific business needs.

The SAP Sales Cloud makes it easier for users in India to connect with customers. With the SAP Sales Cloud, it’s easy to turn insightful information into actions. The solution can help you build relationships with clients and increase your chances of turning leads into sales.

The SAP Sales Cloud can be fully integrated with your back-office inventory or pricing systems. This makes it easy to switch between your most important business systems. Even when you’re not online, you can manage and track performance. Overall, this is one of the best CRM Software in India you can consider now.


  • Scalable for large enterprises.
  • Strong analytics and reporting capabilities.
  • Deep integration with SAP’s suite of business software.


  • High initial and ongoing costs.
  • Complex setup and customization.
  • May be overkill for small to mid-sized businesses without extensive CRM needs.

Benefits of using CRM software in India

Using Customer Relationship Management (CRM) software in India can help businesses in many different fields in many ways. Here are a few of the main pros:

???? Attraction: Customer Relationship Management (CRM) software helps businesses learn more about their customers by gathering and analyzing data about them. This makes it possible to have personalized interactions and targeted marketing campaigns, which makes customers more engaged and keeps them coming back.

???? Attraction: Efficient Lead Management: CRM systems make it possible for businesses to keep track of and manage leads well. This makes the sales process more efficient, makes sure that leads don’t get lost or forgotten, and increases the rate of conversion.

???? Attraction: Sales Automation: CRM software automates sales tasks that are done over and over again, like data entry, follow-ups, and making appointments. This gives sales teams more time to work on making connections and closing deals.

???? Attraction: Better Communication: CRM tools make it easier for people within an organization to talk to each other. The teams in charge of sales, marketing, and customer service can work together better, which will improve customer service and satisfaction.

???? Attraction: Data Centralization: CRM systems put all of the information about customers in one place, making it easy for authorized employees to access. This lowers the chance of losing data and makes sure that everyone in the organization has access to the most recent information about customers.


Which CRM is in demand in India?

Zoho CRM is the best CRM software in India. It helps you organize your sales work, keep track of leads, and close deals faster. It’s just like having your own salesperson! Zoho CRM has a lot of useful features that can make your sales work much more efficiently.

What CRM does Tata use?

Oracle, a software company, said on August 30 in New Delhi that its Seibel customer relationship management (CRM) software is being used by more than 1,500 Tata Motors dealers in about 1,000 locations to get closer to their customers.

Editorial Staff
Editorial Staff
The Bollyinside editorial staff is made up of tech experts with more than 10 years of experience Led by Sumit Chauhan. We started in 2014 and now Bollyinside is a leading tech resource, offering everything from product reviews and tech guides to marketing tips. Think of us as your go-to tech encyclopedia!


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