HighLevel vs Ontraport: which CRM is the better choice?

Ontraport provides marketing automation and business process solutions, whereas HighLevel delivers all-in-one marketing and CRM.

HighLevel and Ontraport are both powerful marketing automation platforms that help companies streamline their marketing and customer relationship management. In the highly competitive digital world of today, it’s important for businesses to successfully connect with their audience, nurture leads, and automate marketing processes. These tools are very important to getting to these goals.

HighLevel is an all-in-one marketing automation and customer relationship management (CRM) tool that makes it easier to find leads, keep track of clients, and talk to them. It has tools for making landing pages, automating email and SMS marketing, organizing appointments, and more. HighLevel is a great tool for businesses that want to improve their marketing and client connection strategies. It is easy to use and has a lot of features.

On the other hand, Ontraport is a powerful marketing automation tool with a wide range of features, such as email marketing, CRM, e-commerce, and marketing automation. It is especially known for being able to handle and automate marketing workflows and campaigns that are complicated. Ontraport helps businesses follow up with leads, keep track of customer contacts, and send out personalized content. This helps businesses keep customers longer and make more money.

HighLevel vs Ontraport Comparison Table

Both HighLevel and Ontraport are strong tools for marketing automation. Both HighLevel and Ontraport have CRM, email marketing, and automation tools, but HighLevel focuses on making things easy and cheap, while Ontraport has more advanced features and custom pricing. Choose based on your income and what you need.

Marketing AutomationExtensive automation workflowsComprehensive automation
Email MarketingBuilt-in email marketingRobust email marketing
CRMIntegrated CRMCRM with sales automation
Landing PagesLanding page builderLanding page builder
Lead TrackingDetailed lead trackingLead tracking and scoring
Web FormsForm builderForm builder
E-commerceLimited e-commerce toolsAdvanced e-commerce features
Membership SitesLimited membership featuresAdvanced membership sites
ReportingBasic reportingAdvanced reporting
IntegrationsIntegrates with popular toolsSupports many integrations
Ease of UseUser-friendly interfaceLearning curve for beginners
Customer SupportOffers customer supportProvides customer support
Visit Website Visit Website

HighLevel vs Ontraport: User Interface abd Ease of Use

HighLevel vs Ontraport

The UI of HighLevel is very clean and easy to use. Everything is easy to find and well-organized. I like how colors and icons are used to make it easy to tell the difference between different features and parts of the app. The process for getting started with HighLevel is also well done. It walks you through the basics of the app step by step, and if you need more help, there are a lot of helpful tools you can use.

In general, I find HighLevel to be easy to use. It’s easy to get started, and it’s also easy to find the features you need to handle your marketing campaigns. Ontraport’s interface is harder to use than HighLevel’s. There are more features and choices, which can make it hard for new users to decide what to do. But once you get the hang of it, Ontraport can be a very powerful marketing automation tool.

Ontraport’s process for getting new users set up is also more complicated than HighLevel’s. It doesn’t move as quickly and there aren’t as many helpful tools. Overall, I find it harder to use Ontraport than it is to use HighLevel. It’s harder to learn how to use, and it’s harder to find the tools you need.

HighLevel vs Ontraport: Email Marketing Capabilities

HighLevel’s email marketing tools are pretty simple, but they work well and are easy to use. The campaign maker is easy to use, and the email editor is simple and easy to use. HighLevel also has a number of email themes that you can use to save time and work. One of the things I like best about HighLevel’s email marketing platform is that it can work with other marketing tools, like landing pages and customer relationship management (CRM) systems. This makes it easy to connect all of your marketing platforms into a smooth journey for your customers.

The email marketing tool from Ontraport is more powerful than the one from HighLevel, but it is also more complicated. The email editor is more powerful, and the campaign builder has more features and choices. Ontraport also has a bigger selection of email templates, some of which are more complicated and look nice. The option to make very targeted email campaigns is one of the things I like best about Ontraport’s email marketing platform.

Ontraport lets you divide your audience into groups based on different factors. Then, you can send each group of people personalized emails that are related to their hobbies. Overall, I think HighLevel is a good choice for businesses that are just getting started with email marketing or that need a simple and easy-to-use tool. Ontraport is a better choice for businesses that need an email marketing tool that is more powerful and flexible.

HighLevel vs Ontraport: CRM and Customer Management

HighLevel vs Ontraport

I’ve used both HighLevel and Ontraport for customer relationship management (CRM) and customer management, and I’ve found that each has its own pros and cons. HighLevel is a good choice for businesses that want a platform that is easy to use and has a lot of different features. It has a drag-and-drop automation builder, a customer relationship management system (CRM), and tools for landing pages, making appointments, and processing payments.

Ontraport is a more powerful tool that works well for businesses that want to expand. It has a more complicated automation builder, a more powerful CRM, and more advanced features for lead generation and marketing campaigns. For CRM and customer handling, I like Ontraport better. I like that its automation maker is more powerful and adaptable, and that its CRM is more powerful and flexible. I also like that Ontraport has a more developed set of features for generating leads and running marketing efforts.

HighLevel vs Ontraport: Landing Page and Funnel Building

The landing page builder from HighLevel is easy to use and comes with a range of templates. You can also add your own logo and design features to your pages to make them look more like you. I liked how well the HighLevel landing page maker worked for making landing pages for campaigns to get more leads. The funnel builder on HighLevel is also easy to use and lets you make funnels with many steps. You can also set up your channels so that leads move through them automatically based on what they do.

I found that the HighLevel funnel maker was especially good for making sales and marketing funnels. The landing page maker from Ontraport is more powerful than the one from HighLevel, but it is also harder to use. Ontraport has more themes and more ways to customize them than HighLevel. I found that the Ontraport landing page maker was great for making landing pages for sales pages and webinar pages that get a lot of conversions.

The funnel builder from Ontraport is also more powerful than the one from HighLevel, but it is harder to use. Ontraport has a bigger range of automation options and funnel steps than HighLevel. I found that the Ontraport funnel builder was great for making complicated funnels with many triggers and conditions. Overall, HighLevel was a good choice for me because it was easy to use and had everything I needed to make landing pages and routes for my business that worked well. I also thought the customer service at HighLevel was great.

HighLevel vs Ontraport: Integrations and Third-Party Apps

From what I’ve seen, HighLevel’s community of integrations is stronger than Ontraport’s. This means that you can add more third-party apps to HighLevel to automate and speed up your business processes. For example, HighLevel works with major CRM platforms like Salesforce and HubSpot, as well as email marketing platforms like Mailchimp and ConvertKit. This lets you sync the information about your customers across all of your marketing and sales tools.

This makes it easier to track leads and keep in touch with them. HighLevel also works with a wide range of third-party apps like Zapier, Integromat, and Zapier, which gives you even more options for automating your processes. On the other hand, Ontraport’s community of integrations is not as big. Ontraport does, however, have a number of pre-built integrations with famous third-party apps like Zapier and Integromat.

Overall, I would suggest HighLevel to businesses that want to automate and streamline their business processes and need a wide range of integrations. Ontraport is a good choice for businesses that only need a small number of connections or are already familiar with Zapier or Integromat.

HighLevel: Pros and Cons


  • User-friendly interface.
  • Affordable pricing.
  • Quick setup and implementation.


  • Smaller user community.

Ontraport: Pros and Cons


  • Comprehensive automation capabilities.
  • Advanced CRM features.
  • A/B testing and in-depth analytics.


  • Steeper learning curve.

HighLevel vs Ontraport: which one should you consider?

When deciding between HighLevel and Ontraport, it all comes down to the wants and goals of your business. HighLevel is known for its easy-to-use interface, powerful marketing automation features, and cheap prices. This makes it a great choice for small and medium-sized businesses that want to streamline their marketing efforts.

On the other hand, Ontraport has a more complete set of tools, such as CRM, email marketing, and e-commerce, which makes it a better choice for bigger businesses with more complicated needs. When making your choice, think about your income, the size of your business, and the features that are most important to you.


Is HighLevel a CRM?

HighLevel is a cloud-based customer relationship management (CRM) platform made for marketing and advertising companies. It helps process payments, build landing pages, book appointments, and do other things.

What is the use of ontraport?

Ontraport is a CRM and management platform made for businesses that are ready to grow. It gives you all the tools you need to sell, market, and run your business online, all in one app.

Editorial Staff
Editorial Staffhttps://www.bollyinside.com
The Bollyinside editorial staff is made up of tech experts with more than 10 years of experience Led by Sumit Chauhan. We started in 2014 and now Bollyinside is a leading tech resource, offering everything from product reviews and tech guides to marketing tips. Think of us as your go-to tech encyclopedia!


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