Qualtrics vs Google Forms: which survey tool is right for you?

Dive into the feature showdown: Qualtrics vs Google Forms. Which platform suits your surveying goals?

When it comes to the creation of online surveys and forms, Qualtrics and Google Forms are both extensively used. Each of these platforms offers a unique set of benefits and functionalities that are tailored to the interests of a variety of users. A comprehensive comparison of Qualtrics and Google Forms is going to be discussed in this article so that you can make an educated conclusion about which platform is better suited to meet your particular requirements.

When it comes down to it, the decision between Qualtrics and Google Forms is ultimately determined by the particular needs of the consumer or the organisation. Those who require advanced customisation, intricate survey frameworks, and in-depth data analysis will find that Qualtrics is a good alternative to consider. On the other hand, Google Forms is a dependable and cost-effective option for customers who have simpler survey requirements, particularly those who are already a part of the Google ecosystem.

Qualtrics vs Google Forms: Pricing Models and Plans

Qualtrics has a tiered price structure for its services, with the pricing options being determined by the number of user seats, features, and annual survey volume. When compared to Google Forms, it is more expensive due to the fact that the plans start at $1500 a month.

Free of charge, Google Forms can be utilised for a variety of purposes, including personal and educational use. On the other side, paid Google Workspace plans provide the user with access to a wider range of features than Qualtrics does, while at the same time being far more cost-effective.

Qualtrics vs Google Forms: Comparison Table

Qualtrics and Google Forms are two of the most well-known online tools for making surveys and forms. Each platform has its own features and functions that are designed to meet the needs of different users. Let’s look more closely at the differences and similarities between Qualtrics and Google Forms to help you understand their pros and cons.

FeatureQualtricsGoogle Forms
User Interface and User ExperienceIntuitive and user-friendly interface.Simple and clean design, easy to navigate.
Features and CapabilitiesAdvanced features for complex surveys.Basic features suitable for simpler forms.
Survey Design and CustomizationExtensive customization options and templates.Limited customization but easy to use.
Collaboration and Sharing OptionsRobust collaboration tools for team projects.Seamless collaboration within Google Workspace.
Data Collection and AnalysisPowerful analytics and reporting capabilities.Basic data analysis tools integrated with Google Sheets.
Security and Privacy ConsiderationsEnterprise-level security features.Google’s robust security measures and compliance.
Customer Support and TrainingExtensive support and training resources.Google Workspace support and online resources.
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Qualtrics vs Google Forms: User Interface and Experience

In addition to offering a comprehensive range of survey and data gathering capabilities, Qualtrics also features an interface that may at first appear to be intimidating to those who are just starting out. On the other hand, the platform’s powerful features and vast customisation choices are a testament to the platform’s perceived complexity. Qualtrics users are able to leverage the full power of the platform once they have become familiar with its style and features. This allows them to develop surveys that are tailored to their specific needs.

On the other hand, Google Forms provides a striking contrast with its incredibly user-friendly and intuitive interface thanks to its intuitive design. This platform, which is geared towards simplicity, is particularly well-suited for folks who are looking for a basic and speedy method to produce surveys. Through its basic design, it ensures that even individuals with minimum technical expertise can swiftly go through the process of survey production. As a result, it is a perfect solution for users who prioritise ease of use and speed.

Qualtrics vs Google Forms: Features and Capabilities

Qualtrics vs Google Forms

Qualtrics has many features that let users create surveys with complex branching logic, randomization, and advanced skip patterns. This makes it easier to collect subtle and detailed data. The tool also works with different kinds of questions, like matrix questions, sliders, and heatmaps, so researchers can get a lot of different kinds of data. Qualtrics also has powerful analytics tools that let users do in-depth data analysis. This makes it a good choice for research projects that need a lot of accuracy and detail.

But Google Forms markets itself as an easy-to-use, clear tool that is meant to be simple and quick to use. It works best for simple surveys, quickly gathering data, and cases where a simple method is more important than advanced features. Google Forms is great because it is very easy to use, so it can be used by a lot of people, even those who aren’t very good with computers.

Qualtrics vs Google Forms: Survey Design and Customization

With Qualtrics, customers are able to build highly customised surveys thanks to the extensive range of survey design options that are available to them. Users have the ability to customise surveys to meet their individual requirements and corporate identity by selecting from a wide range of question kinds, themes, and templates.

Google Forms, despite being less complicated, provides a user interface that is uncluttered and simple to operate. When it comes to simplicity, it excels, making it a fantastic alternative for quick and basic surveys. However, Qualtrics provides more sophisticated customisation options than this platform does.

Qualtrics vs Google Forms: Collaboration and Sharing Options

Qualtrics was designed with the purpose of encouraging collaboration, and some of the features that are featured in it include the ability to share libraries, collaborate on survey modification, and manage access based on roles. As a result of this, it is a good option for groups that are participating in complex survey efforts.

Using Google Forms, it is possible to communicate in real time. This is made possible by the fact that Google Forms interacts with Google Workspace without causing any problems. There is the potential for multiple users to work together on a form at the same time, and Google Drive makes it simple to manage the many different sharing options that are accessible.

Qualtrics vs Google Forms: Data Collection and Analysis

These extensive data gathering features include support for a wide variety of data sources and the deployment of advanced analytics tools. Qualtrics is a data collection platform that delivers significant capabilities. Users are able to execute data analysis in real time, generate reports, and acquire information that is insightful using this platform.

It is possible to combine Google Forms with Google Sheets for the purpose of conducting fundamental analysis and taking data collection into consideration. However, despite the fact that it does not include the complex analytics features that Qualtrics offers, it does offer a fundamental technique for gathering and assessing responses.

Qualtrics vs Google Forms: Security and Privacy

Qualtrics vs Google Forms

Data encryption, compliance certifications, and severe access limitations are some of the enterprise-level features that Qualtrics offers. The company places a strong focus on security and offers these types of capabilities. As a result of this, it is suitable for businesses that have rigorous requirements or requirements for security considerations.

Data encryption, two-factor authentication, and compliance with industry standards are some of the strict security measures that can be utilised by Google Forms. You may take advantage of these capabilities by using Google Forms. There is reason for users to have faith in Google’s commitment to safeguarding their right to privacy and security.

Qualtrics vs Google Forms: Customer Support and Training

Qualtrics provides a considerable amount of help in the form of manuals, tutorials, and a customer support team that is quick to respond. Training resources are available to users, allowing them to make the most of the potential of the platform.

Support is offered by Google for customers of Google Workspace, and there are online resources available for those who want to assist themselves. The widespread adoption of Google Workspace has made it possible for users to receive community support and participate in debates.

Qualtrics : Pros

  • Advanced survey design and customization.
  • Robust collaboration features.
  • Powerful data collection and analytics.

Qualtrics: Cons

  • Higher cost for advanced features.
  • Steeper learning curve for complex surveys.

Google Forms: Pros

  • Free basic features.
  • Seamless integration with Google Workspace.
  • User-friendly and easy to get started.

Google Forms: Cons

  • Limited customization options.
  • Basic analytics compared to Qualtrics.

Which one should you consider?

When deciding between Qualtrics and Google Forms, your individual requirements and priorities should be taken into consideration. It is possible that Qualtrics is the better option for you if you demand extensive functionality, the ability to customise your experience, and powerful analytics. On the other hand, if ease of use, the ability to collaborate within Google Workspace, and cost-effectiveness are very important considerations, then Google Forms might be the best choice.


Does Google Forms integrate with other tools?

According to the answer, Google Forms is compatible with other Google Workspace applications such as Sheets and Drive.

Which tool is better for academic research?

As a result of its robust features and compliance certifications, Qualtrics is typically the platform of choice for conducting research in academic institutions. Nevertheless, Google Forms is a viable alternative for research tasks that are less complicated.

Editorial Staff
Editorial Staffhttps://www.bollyinside.com
The Bollyinside editorial staff is made up of tech experts with more than 10 years of experience Led by Sumit Chauhan. We started in 2014 and now Bollyinside is a leading tech resource, offering everything from product reviews and tech guides to marketing tips. Think of us as your go-to tech encyclopedia!


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